How to Track and Analyze Your Business Statistics

Are you using your business's statistics to help you make informed decisions in your business? Learn my exact process for tracking my business's growth in a way where I can see what is working (and what isn't) in a clear and easy-to-understand way! PLUS, you can get the exact spreadsheets I use too!

As a business owner, it's really important that you are collecting data about your business growth.

This will allow you to see trends and analyze what is and isn't working in your business.

Plus, you'll be able to make smart decisions about what to do next.

That's why I'm going to show you the exact spreadsheet and process I use to not only gather and collect data but to analyze it!

Click here to download the video transcript

Ready to track your business statistics the smart way? 

Download the Business Statistics Tracking Spreadsheets now!

Business Statistics Tracking Spreadsheet

In the video that accompanies this post, I'm going to be walking you through my process and my spreadsheets. 

I'd encourage you to watch it as it is easier to convey some of this through video as opposed to text! 

But if you can't watch the video right now, I'll give you a high level walkthrough of my process right now. 

The spreadsheet I use has 3 tabs I'm going to walk you through:

  1. Goals
  2. Growth
  3. Log

As I walk you through these tabs, I'll also be walking you through my process. 

Set Your Goals

The first thing you need to do is set your goals. 

We'll do this in the Goals tab of the spreadsheet. 

For each platform you're tracking (see mine below), go ahead and establish how many followers or subscribers you'd like to have. 

The other two sections of this tab will populate automatically based on the data you log in the Log tab.

The first section, Beginning, will show the date you started tracking and how far you had to go to hit your goals from that point. 

The second section, Current, will show today's date and how far you currently have to go until you hit your goals.

Log Your Data

An essential part of tracking your business statistics is taking the time to actually log the data.

Going to the Log tab, you'll see how easy this is.

I take a few minutes once a week to put in the date, my current stats, and notes on what I've been doing. 


The Notes column is essential because this is where you'll track any promotions or new strategies you're using in your business. 

As you log more data, you'll be able to draw conclusions on what is working (or what isn't!) from these notes in combination with the data. 

Be Consistent

While this spreadsheet is designed to accommodate whatever frequency you want to log your data (weekly, daily, randomly, etc.), I want to recommend that you log it once a week. 

By logging the data once a week, you'll have a more accurate representation of what actions you're taking on a weekly basis lead to results... and which ones don't!

Analyze Your Growth

Now that we've set our goals and logged our data consistently, we can jump over to the Growth tab. 

The Growth tab will give you quick takeaways for how your strategies are working and how your business is growing. 

Best of all, it is entirely automated. You don't have to do anything except log your data in the Log tab! 

There's a section for each platform we're tracking. 

In this section we can see the month-to-month growth as well as the overall growth since we started logging our data. 

Beneath this table is a visual chart that will allow you to see spikes, plateaus, and plummets instantly. 

When you see your results start coming in, take a few minutes to process them. 

For example, there was a jump from 1262 in August to 1800 in September.

Instead of just saying accepting that, I want you go back to the Log tab and see what you did differently in September that lead to this spike.

Did you host a webinar, a giveaway, send emails more consistently, start using YouTube, have a blog post that went viral, or anything else?

Another benefit is that you can see what strategies aren't working. 

If you spend 5 hours a week on Pinterest, but you're not seeing your Pinterest numbers rise, then you need to stop doing that or change your strategy.

Grab these exact spreadsheets!

Now you know exactly how to track your business growth but I understand if you don't want to take the time to recreate this spreadsheet yourself.

So if you want to save yourself some time (and I'm sure you do!), then you can actually download these exact spreadsheets right now. Just click the button below! 


Now I want to hear from you.

Let me know in the comments below if you're gonna be using these spreadsheets to track your business growth!

How to Organize Your Business Files Using Google Drive

How to Organize Your Business Files Using Google Drive

As business owners, it can be very easy to let all of your digital and electronic files pile up. But by taking a few minutes to set up a filing structure that works for you, it will not only be easy to maintain, but you'll know where to find everything the moment you need it. So let's get started. 

I use Google Drive to store and organize all of my files. And if you haven't signed up for Google Drive yet, you can go ahead and sign up right now. You get 15 gigabytes for free to start off, if you sign up for the Google Apps for Work, which is now called G Suite. You can actually get unlimited storage, which is what I have, and you can see I definitely need it. 

How To Deliver A Free Download Using ConvertKit

How To Deliver A Free Download Using ConvertKit

If you're trying to grow your email list, then chances are you want to give away a free download to someone when they sign up to your email list. But it may not be very clear on the best way to do this.

That's why in this video, I'm going to show you exactly how to deliver a free download to someone when they sign up to your email list using ConvertKit.

How To Create A Worksheet Using Canva


In this video, I’m going to show you how to easily and quickly create a worksheet using a web application called Canva.

By following this step-by-step tutorial, you’ll have a PDF that you can give to your community as a free download, lead magnet, or even use as a worksheet in your paid programs!

The options are endless!

Want to learn more about growing your email list?

If you're interested in learning more about how to grow your email list, be sure to sign up for the free list building challenge being hosted by my dear friend and podcast cohost Mariah Coz. 

The challenge starts January 23rd and it's completely free!

Getting started with Canva

If you don't have a Canva account already, go ahead and create one - it's free!

Once you're logged into Canva:

  • Click the Create a Design button.
  • You're going to see a bunch of different templates. Choose US Letter underneath documents. This will open up a new tab for you.

Canva has some beautiful templates that you can choose from, so definitely give those a look and see if you're interested in using any of those.

In this tutorial, we're going to create a very simple worksheet in a few steps without using any templates.

Creating your first worksheet

  • Go to Text and add your heading. 
  • Once you've typed int he title of your worksheet, go ahead and move this up to the area. Center it.
  • Then let's go ahead and add some body text. I'm going to align this to the left and stretch it out but I want it to be centered.
  • Let's change this to align left

Don't forget, you can always go in and change whatever fonts you would like to use for your worksheets. It's very simple to do this in Canva!

Creating a footer

Now we want to have a little color block on the footer.

  • Click Shapes.
  • Choose the first square.
  • Make it full width and take it all the way to the bottom and shrink it to be however thick or thin you want.
  • I'm going to change it from white to orange, since that's one of my brand colors. You could do black, pink, or choose any color that you want. If you want to do a custom color, just click on the plus sign and you can either enter in the hex code or pick the color out from the color picker.
  • Let's use this black color, keep it simple.

Make it match your brand and your business.

Now I want to go ahead and have the same thing on the right side, and it'd just be my copyright information. Instead of re-doing that whole process, I'm just going to click copy and make it align right.

I love that Canva has little guides so you can see it's perfectly centered and aligning where you want it to.

Now you have the foundation for a worksheet. If you wanted to have this be a multiple-page workbook all you would need to do is click the duplicate button and now you have a second page. You could do this endless amounts of times as needed. 

And one more tip

I would recommend that you create this basic template just like I showed you. This one-page template that has no specific details except your website and your copyright.

Any time you want to make a new worksheet all you have to do is make a copy of it.

When it comes time to download this worksheet, all you need to do is click download and you have a few options. I usually keep it at PDF standard. It'll take a few seconds to prepare your design and in a matter of minutes you have your free worksheet.

Now you know how to create a free worksheet or workbook using Canva! 

Want to learn more about growing your email list?

If you're interested in learning more about how to grow your email list, be sure to sign up for the free list building challenge being hosted by my dear friend and podcast cohost Mariah Coz.

The challenge starts January 23rd and it's completely free!

How do you create free downloads for your business?

Do you use Canva or maybe another software? Leave a comment below and let me know!