What is the Defining Stage?
All businesses start out in what I call the Defining Stage:
You don’t have a website, email list, content, services, or products. But you have an idea!
As a business owner in the Defining Stage, your main objectives are to:
- Create a website
- Start an email list
- Create content
- Start selling products and/or services
Don't worry about funnels yet. Don’t worry about having the best website or the perfect brand. And definitely don’t worry about having the best software.
You're just getting started!
Embrace the uncertainty in starting a business and go ahead and accept this truth: Your business will change.
Don’t start investing big bucks into your business until you’ve gotten a little more experience.
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The Tools and Resources You Need
Let the tech-stress stop here! Stop worrying about which software or company to use to build your business with. Here are my favorite companies that I use and recommend for businesses in the Defining Stage!
Please note, some of these links are affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the blog and allows me to continue to make free content. I only recommend products that I use and love. Thank you for your support!
G Suite, formally known as Google Apps for Work, is a must have tool for all businesses! G Suite gives you access to Gmail, Google Calendar, Google Drive, Google Docs, and others. I use G Suite to manage my calendar, store all of my files, email back and forth for business purposes, and so much more. Click the link below to start a free trial!
Squarespace is my recommendation for hosting and creating your website. Some of my favorite things about Squarespace: no plugins required, all inclusive hosting, modern and professional design, perfect for newbies and non-techy people, and you'll spend more time creating and les s time stressing about the tech.
I recommend you use ConvertKit to create an email list for your business. If I had to summarize ConvertKit in one word, it would be “smart.” I love working with an email provider that does exactly what I need it to do, without any fuss or frustration. It ticks all the boxes of what I need to keep my email marketing on point and my audience always wanting more. Click the link below to try ConvertKit for 30 days!
If you decide to offer services, I recommend you use Wave to send invoices to your clients. It is completely free and can help you manage your accounting, invoicing, payments, and payroll. Plus you have unlimited invoices, recurring billing, and more!
I recommend you use HelloSign for sending contracts to clients. It is easy to use and you can send up to three contracts a month completely free! Click the button below to sign up and get one extra document for free!
Even though you're a solopreneur, you still need a place to plan out your goals, projects, and tasks. I recommend you use Asana as your project management software! It is free for up to 15 members and so easy to use. I couldn't imagine running my business without Asana!
Never forget a password again with LastPass! Even though you may not be sharing passwords with team members quite yet, you should start saving your passwords to LastPass for a few reasons: so you never forget your passwords, you can generate secure passwords, and to make it easy to share once you do have team members! Plus, LastPass is free! If you click the link below to get 1 month free of LastPass premium.
Reach your goals faster with done-for-you tools and templates that streamline every to-do.
Annual, Quarterly, and Weekly Planning Spreadsheets
Keep your revenue goals, launch timelines and content milestones up-to-date, all in one place.
Business Statistics Tracking Spreadsheets
Measure your business-building efforts at a glance, no more guesswork
Set up an online headquarters for your business and life with this self-study course, and learn my signature system for getting more done with Asana.