Before we get started, I want to say that I’m a huge WordPress fan! The functionality and possibilities in WordPress are unlimited and it might be the best platform for your business.
But if you’re a Side Hustler, I highly recommend you keep reading and see why I made the switch to Squarespace!
I’ve been building websites since I was in sixth grade. I remember learning HTML on a website called Funky Chickens (which still exists!) and making text scroll across a page was my favorite thing in the world!
So when I decided to start my design business a few years ago, I went with the most robust platform out there: WordPress. WordPress was being hailed as the pinnacle for a business owner. If you had a business online and were “serious” then you needed a WordPress website.
Since I’m a bit of a computer nerd, I didn’t find it hard to learn and loved the challenge of building a website from scratch.
But my WordPress website was sabotaging my business.
I was obsessed with changing my website’s theme, testing new plugins, tweaking CSS, and trying to get things “just right.”
I spent countless hours trying to make my website look good, when I should have been spending that time on other (and more valuable!) things.
Instead of tweaking code, I should have been writing blog posts. I should have been creating workbooks to teach others how to do this themselves. I should have been spending time getting more clients or improving my current client process.
But instead, I wasted so much time trying to force WordPress to let me create columns, searching for the perfect plugin, or trying to force my design to be more mobile responsive.
It wasn’t good business.
And when I finally accepted that WordPress was holding me back, I knew I needed to make a change. And that’s where Squarespace came in.
I had heard of Squarespace before and I had even set up countless trial accounts to test out the themes, functionality, and play around with the idea of making the switch.
But I still had my hesitations.
What about SEO?
What if I want a membership site?
Why is that sidebar so narrow?
What exactly can this template do?
But instead of letting that stop me, I researched and found solutions (or resolutions) for my doubts.
After creating several websites under the trial period, I realized that Squarespace was the answer to my problems and I decided to move my website from WordPress to Squarespace.
Ultimately, I made the switch to Squarespace because while working a full-time job, stay healthy, have a social life, and manage a profitable business, I needed to save time.
I needed to save energy.
And I needed to focus.
Squarespace would let me do all of that, and more.
After making the move now, I know I should have switched ages ago!
Squarespace is by far the easiest and most intuitive website platform I’ve ever worked with.
The drag and drop functionality is huge - the simple act of dropping an image exactly where I want it without having to code columns or code the size just perfectly, saves me so much time. I can test out a change in a few seconds and just press "Cancel" if I don’t like it.
If you’re a busy business owner, you’re short on time, energy, and focus. You need to use the limited time you have to the best of your ability.
You can’t wait on a designer to make a change or build a sales page for you, and you can’t waste time trying to learn to code.
That’s why Squarespace is the perfect platform for Busy Entrepreneurs.
Want more details?
5 reasons why Squarespace is perfect for Busy Entrepreneurs:
1. You can save time.
Squarespace is the most intuitive platform I’ve come across and you will save time again and again by using it. Creating a new page, a new blog post, a sales page, or anything else, is easy and straightforward.
You can drag and drop images, text, and so much more. No more time trying to find the right plugin, code the image dimensions perfectly, or change the formatting of text to be “just right.”
Thanks to Squarespace’s easy to use menus and interfaces, that are also beautiful, you can navigate each component of your website quickly!
2. You can save money.
While Squarespace does have a small monthly fee, you will save money in the long run because you won’t be paying for premium themes, paying for plugins, or paying to keep your site safe. You won’t need to hire a designer or a developer to build a theme for you from scratch.
Maybe one day you want to invest in a designer because you have the money to do so and don’t want to mess with it (great!), but it is entirely possible to build your Squarespace website without hiring professionals to do it for you!
So you can spend all that money you’re saving on a new business book, a business coach, or maybe just save it!
3. You can stay focused.
In my opinion, Squarespace is content-focused. It is going to spur you to write more and create more. You see your website on every page (no matter where you are in your settings) and it allows you to make decisions contextually.
You can see how it all flows together and works together. And seeing that blank page will motivate you to start writing. You won’t get distracted trying to format things perfectly. You won’t get distracted trying to find the solution to your problems.
You’ll be able to stay focused during your valuable time and take action faster!
4. You can stop worrying.
I spent hundreds of dollars on my WordPress website trying to make it secure. Multiple plugins. Daily backups. Monitoring login attempts. And even with all of that, there was always still a risk of getting hacked.
If I didn’t update a plugin immediately, I could get hacked. If I updated a plugin without backing up my website first, it could crash my website and then I wouldn’t (easily) be able to restore it. Every time you got a new plugin, there was a change it would crash your site or conflict with another plugin. It was exhausting and stressful.
I don’t have to worry about any of that at all with Squarespace. Talk about a weight off of my shoulders!
With no plugins, you can be sure that your Squarespace website won’t crash itself and that it will run smoothly. With Squarespace, you can blog and do business confidently.
5. You can launch fast!
Last but probably most important, Squarespace allows you to launch your website fast!
You don’t need a custom-coded website or sales pages. You don’t have to wait on the availability of your favorite designers or developers (love you guys!).
You can just start!
Using Squarespace Cover Pages, you can put up a Coming Soon page and start collecting emails in a matter of minutes.
You can launch a fully-functional and beautiful website in a weekend without knowing any code, without getting professional pictures taken, and without delay!