How to Track and Analyze Your Business Statistics

Are you using your business's statistics to help you make informed decisions in your business? Learn my exact process for tracking my business's growth in a way where I can see what is working (and what isn't) in a clear and easy-to-understand way! PLUS, you can get the exact spreadsheets I use too!

As a business owner, it's really important that you are collecting data about your business growth.

This will allow you to see trends and analyze what is and isn't working in your business.

Plus, you'll be able to make smart decisions about what to do next.

That's why I'm going to show you the exact spreadsheet and process I use to not only gather and collect data but to analyze it!

Click here to download the video transcript

Ready to track your business statistics the smart way? 

Download the Business Statistics Tracking Spreadsheets now!


Business Statistics Tracking Spreadsheet

In the video that accompanies this post, I'm going to be walking you through my process and my spreadsheets. 

I'd encourage you to watch it as it is easier to convey some of this through video as opposed to text! 

But if you can't watch the video right now, I'll give you a high level walkthrough of my process right now. 

The spreadsheet I use has 3 tabs I'm going to walk you through:

  1. Goals
  2. Growth
  3. Log

As I walk you through these tabs, I'll also be walking you through my process. 

Set Your Goals

The first thing you need to do is set your goals. 

We'll do this in the Goals tab of the spreadsheet. 

For each platform you're tracking (see mine below), go ahead and establish how many followers or subscribers you'd like to have. 

The other two sections of this tab will populate automatically based on the data you log in the Log tab.

The first section, Beginning, will show the date you started tracking and how far you had to go to hit your goals from that point. 

The second section, Current, will show today's date and how far you currently have to go until you hit your goals.

Log Your Data

An essential part of tracking your business statistics is taking the time to actually log the data.

Going to the Log tab, you'll see how easy this is.

I take a few minutes once a week to put in the date, my current stats, and notes on what I've been doing. 


The Notes column is essential because this is where you'll track any promotions or new strategies you're using in your business. 

As you log more data, you'll be able to draw conclusions on what is working (or what isn't!) from these notes in combination with the data. 

Be Consistent

While this spreadsheet is designed to accommodate whatever frequency you want to log your data (weekly, daily, randomly, etc.), I want to recommend that you log it once a week. 

By logging the data once a week, you'll have a more accurate representation of what actions you're taking on a weekly basis lead to results... and which ones don't!

Analyze Your Growth

Now that we've set our goals and logged our data consistently, we can jump over to the Growth tab. 

The Growth tab will give you quick takeaways for how your strategies are working and how your business is growing. 

Best of all, it is entirely automated. You don't have to do anything except log your data in the Log tab! 

There's a section for each platform we're tracking. 

In this section we can see the month-to-month growth as well as the overall growth since we started logging our data. 

Beneath this table is a visual chart that will allow you to see spikes, plateaus, and plummets instantly. 

When you see your results start coming in, take a few minutes to process them. 

For example, there was a jump from 1262 in August to 1800 in September.

Instead of just saying accepting that, I want you go back to the Log tab and see what you did differently in September that lead to this spike.

Did you host a webinar, a giveaway, send emails more consistently, start using YouTube, have a blog post that went viral, or anything else?

Another benefit is that you can see what strategies aren't working. 

If you spend 5 hours a week on Pinterest, but you're not seeing your Pinterest numbers rise, then you need to stop doing that or change your strategy.

Grab these exact spreadsheets!

Now you know exactly how to track your business growth but I understand if you don't want to take the time to recreate this spreadsheet yourself.

So if you want to save yourself some time (and I'm sure you do!), then you can actually download these exact spreadsheets right now. Just click the button below! 


Now I want to hear from you.

Let me know in the comments below if you're gonna be using these spreadsheets to track your business growth!